Strategic Management Analysis Of Apple †MyAssignmenthelp.com

Question: Talk about the Strategic Management Analysis Of Apple . Answer: Advertising plan objective Themarketing plan of Apple incorporates the destinations to expand the brand name of the association and connection to its effective situation in the business. The picture of the association in showcase is identified with its development related capacities, the worth and the nature of the items. The reaction and the attention to the items in the market is estimated and further changes are made in themarketing blend (Massingham Pomering, 2017). Market division The market of section of Apple iPhone can be partitioned into three significant classes. The association utilizes the procedure of division dependent on general way of life as Apple is an excellent brand. The fragment of clients of the organization are normally the urban populace of different nations. The clients of Apple are for the most part the early adopters and the top notch level purchasers of the business. The three objective gatherings of Apple are as per the following, The music sweethearts who are focused by highlights like Apple iStore and iTunes. The adolescents or the experts who are significant clients of Apple iPhone. The clients who utilize different results of the organization like Apple watch, Macbook (Ozment, 2015). The objective market of Apple iPhone is immense regardless of the excellent value scope of the items that are offered to the clients. The clients of Apple are indiscriminately faithful to the brand and its different items. The iPhone clients regularly guarantee that Apple has made the best cell phone on the planet. The more youthful gathering of individuals are more pulled in towards the results of Apple. The brand is additionally related to the individuals who have a top notch level of salary and can bear the cost of the premium valued results of the organization (Patil Bach, 2017). The clients who are bound to possess Apple iPhone essentially have a place with families where instruction is given need and innovation is likewise followed all the time. Item Life Cycle Stage The item life cycle is viewed as a significant idea identified with the advertising of items. This idea helps in depicting the different phases of life cycle which a specific item experiences before the association chooses to expel it from their product offering. All items don't arrive at the last phase of item life cycle in the event that they can pick up the market in an effective way (Pavlou Stewart, 2015). The four primary phases of the item life cycle are presentation, development, development and decay, which will be talked about as follows, Presentation This phase of the cycle ends up being the most costly for the association as this includes the dispatch of new items in the market. This stage further includes different expenses with respect to the organization which are connected customer testing, innovative work and the showcasing exercises which are required to dispatch the item. Apple has been putting a great deal in the innovative work related exercises of the organization. This has additionally brought about the exceptional estimating of the iPhones (Reed, 2016). Development This stage is for the most part described by the solid development which is appeared in the benefits and the deals of the association. The organization begins to profit by the item that is has propelled in the market in the development stage. This further makes it simple for the association to make more interests in the items and improve the highlights that are offered by them. The iPhones have end up being the most noteworthy items in the product offering of Apple and this has helped in the consistent of the incomes of the association in the market. This has additionally empowered Apple to put more in their innovative work to upgrade the items (Sin?i? ?ori?, Murphy Bre?i?, 2015). Development This stage is identified with the effective foundation of the items in the market and the satisfaction of the point of the makers. This is likewise viewed as most serious time of the whole life pattern of the item. The business associations need to design in a shrewd way to keep up the offer in the market that has been created by them. They can likewise consider improving the items by including more highlights and making upper hand. Apple has had the option to effectively put the iPhones in the development stage with the assistance of its advertising systems and the one of a kind highlights that are given by the iPhones. The steadfast client base has additionally helped Apple to keep up its offer in the market (Srijumpa, 2017). Decay This stage is identified with the psychologist that happens in the market of the results of specific organization. This can be because of the immersion that has happened in the business or because of the change made by buyers to various items. Apple iPhones have not yet arrived at this phase as the items have had the option to catch the market and the shoppers of the association are likewise steadfast. The portions of the association have demonstrated decrease in the ongoing occasions, in any case, the iPhones are as yet going very solid in the market (Steenkamp, 2017). Value, Place and Distribution Value The evaluating related technique of Apple is identified with the excellent estimating strategy. The costs have been put in such a way in this way, that the clients should pay high sums for premium planned results of the organization. The innovation of value skimming is the best procedure that is utilized by Apple. The costs are set higher when contrasted with comparable items that are offered by the contenders. The geological valuing strategy is utilized by Apple to choose various costs of the items for various land territories. This technique is helpful for the distinctive trade rates in different nations (Venkatesan et al., 2015). Spot Apple works in excess of 400 stores in 22 nations on the planet. The retail locations of the association are extensive and imaginative in nature. The online stores are likewise accessible for selling the results of the organization. Direct deals power is utilized by Apple for the advancement of its items to the imminent customers. The organization likewise has fruitful associations with different wholesalers so they appropriate the items. The worth included venders or the expert approved individuals are significant pieces of the circulation channel of Apple (Zhang Yang, 2017). Advancement The limited time exercises of Apple are known to be special in nature. The different distinctive showcasing channels that are utilized by the association incorporate, ads in papers, advancements in radio. This is known as the Above The Line or ATL publicizing stage. The organization for the most part focuses on the top notch fragment of customers. The procedure of hoardings or home promoting is utilized in the retail outlets of the organization. This procedure is known as the Below The Line or BTL advertising related strategies. These devices are utilized by Apple in a one of a kind to arrive at its clients and further to make publicity for its items in the market (Venkatesan et al., 2015). Usage The usage of advertising plans is the last advance in the whole showcasing program that is planned for Apple iPhone. This is identified with the procedure by which the association will mean to achieve the advertising related objectives. This is viewed as the most noteworthy advance of the whole arrangement. This progression will help Apple in changing over the advertising systems to showcasing plans. The checking of this activity plan is essential with the goal that the different stages will be stages are executed on a convenient way. The significant point of the usage of the procedures identified with item advancement and market improvement is identified with the correct promoting of Apple iPhones. The top administration is liable for executing the procedure in a powerful way. Restrictions and Risks The significant dangers or difficulties are looked by the directors of the association during the time spent actualizing the showcasing plan. The dangers are identified with the different capacities in the association like, innovative work, creation, mechanical building, publicizing. The chiefs of Apple need to consider the different desires for the purchasers for the various capacities so they can without much of a stretch arrangement with the difficulties that are presented. The administrators need to apportion the assets identified with various exercises in a viable way. The undertakings should be observed and further should be checked whether they are being actualized in the correct way. Synopsis The report can be finished up by expressing that the advertising plan for Apple iPhone addresses the different perspectives that are significant in defining fruitful systems. The viable limited time exercises, the appropriation channels of the association and the evaluating methodologies can facilitate Apple in advancing the iPhones in a fruitful way. The objective market of the association is likewise helpful for the effective usage of the advertising plan. There are anyway numerous impediments that are identified with the effective activities of Apple in the market. References Massingham, P. R., Pomering, A. A. (2017). Acquainting Knowledge Management with the Marketing Mix. Ozment, J. (2015). Evaluating Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 643-647). Springer, Cham. Patil, D. D., Bach, C. (2017). Showcasing Mix For Strategy Building.Marketing,4(4). Pavlou, P. A., Stewart, D. W. (2015). Intelligent publicizing: another calculated system towards coordinating components of the showcasing blend. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer, Cham. Reed, D. (2016). Client initially is the best way to determine the advertising blend. Sin?i? ?ori?, D., Murphy, P., Bre?i?, R. (2015, November). The job of promoting blend components in corporate morals explanations. InPROCEEDINGS OF THE 6TH EMAC REGIONAL CONFERENCE Convergence and Divergence in the New Europe: Marketing Challenges and Issues(p. 1). Srijumpa, R

Labour markets Essay Example | Topics and Well Written Essays - 2000 words

Work markets - Essay Example The three mainstays of the motivation of the association incorporate the intension of making the future work palatable for the representatives, to stay aware of the adjustments in the social foundation and the mentalities of the representatives working in the multicultural associations of the globalized world, just as to make a free streaming society in the work environment where the association is built up. The topic of improving the nature of work life is a generally talked about subject since quite a while. This report targets giving a basic examination of the different issues that are of worry to the human asset chiefs. In the underlying piece of the report a writing audit has been done to feature the issues that have been tended to in the global writing. The primary area of the article manages large number of inquiries including the degree to which the objectives are significant for the connections of boss worker in the various cases, the method of accomplishment of such objecti ves just as the issues that may manifest in the situation of the current day work advertise. Insightful assets like books, diaries also applicable sites have been counseled to direct a survey of the writing that have been composed on this point just as the basic examination on this inquiry. Writing Review This segment of the writing audit is an endeavor to interface the three principle parts of work life balance which incorporates the work that the individual does the workforce in the association and the work environment of the representatives in question. It is fundamental for each association to have a legitimate harmony among family and work which in any case would offer ascent to issues of contention as per Greenhaus and Beutell (Greenhaus and Beutell, 1985, pp. 76-88). Nature at work influences the exhibition wellbeing of the representatives. There is a high connection between's the work units and the viability of the work frameworks in which representatives perform. Every offi ce in an association contain groups and the presentation of the groups in an aggregate way adds to the complete efficiency of the associations. Along these lines the presentation of the groups is critical from the perspective of the association. It has been seen through different works of research that the total of the exhibitions of the people would be not as much as that which would be contributed by a whole group (Parker, 1990, pp. 63-86). Subsequently the responsibility and devotion of the group are significant for the development of the association and the advancement of the representatives. Analysts have made investigations with respect to the work hours of the individual representatives, the degree of occupation fulfillment, the wellbeing and the prosperity of the workers. It has been discovered that every one of these variables have an immediate connection with the degree of execution of the representatives and the manner in which they are focused on the work they have been appointed. The business forms are legitimately connected with the work life that the representatives have. It has been discovered that the individuals who work in associations which ensure a decent work life balance are increasingly engaged with the work at office (Williams and Adam-Smith, 2010, pp. 26-49). The decent variety and adaptability in the association culture make the working environment favorable for the representatives. An adaptable working environment has a significant job to

Katrina

Katrina Oh my god. I cant stop thinking about all of the people who have been affected by this this tragedy has been on my mind every waking hour (and non-waking hour for that matter Ive been dreaming about it too). Its a feeling of helplessness other than donating money I dont know what to do other than watch and hope. And I keep thinking did this really have to happen? Those of you who plan to be engineers, perhaps you can answer this question: when New Orleans rebuilds, what can be done to prevent this from happening again? How would you design it? To applicants from the affected areas: youve probably seen the message elsewhere on MyMIT, but to reiterate: well be as accommodating and flexible as possible regarding your applications to MIT. If you have any questions or concerns whatsoever, do not hesitate to call or email anyone in our office. As you may have noticed, we had to cancel our central meeting (info session) in Louisiana. Some of you may be willing/able to attend a different meeting; if not, please consider visiting campus via the Overnight Program. Let me know if you have any questions about either. I found this link when searching for ways to help. Do any of you have other ideas to add? Also this blog, kept by a local New Orleans reporter, is a great primary source. If youve found other things like this, feel free to add them in the comments. Most importantly those of you from the areas that were hit how are you doing? Where are you staying? What can we do to help? Youre in our thoughts and prayers. -B

Evolution Of A Common Single Celled Origin - 1278 Words

In the course of AP Biology, there are four â€Å"Big Ideas†. The first one is â€Å"The process of evolution drives the diversity and unity of life†. The second is â€Å"Biological systems utilize free energy and molecular building blocks to grow, to reproduce and to maintain dynamic homeostasis†. The third is described as, â€Å"Living systems store, retrieve, transmit and respond to information essential to life processes.† And finally the four is â€Å"biological systems interact, and these systems and their interaction possess complex properties†. (College Board). Every organisms are descendents of each another, and are connected by the same family history. This causes the principle of Big Idea number one. All millions of diverse life forms have arrived†¦show more content†¦It was judged that the polar bears evolved from the brown bears to become comfortable with the growing artic weather. One of the main causes of evolution within a s pecies is the evolving to survive a new environment. And this is just what the polar bears did. So even though they are now completely different, they are linked together by the same family history (Harmon, Katherine). Another example of evolution would involve natural selection. Natural selection is a chief mechanism hidden (under) evolution, and it acts as a phenotypic honor/difference in populations; it kills off those species unfit to survive and if a gene is viewed as a hider, it is either changed or eventually evolved away. But there are those genes that are indifferent to the organism, it neither helps it nor hurts it. This is just like men s nipples. In a male s body, the nipples are of no importance, unlike in females who need them for sexual reproduction. But women and men are both the same species: humans. But we can see a major (many different kinds of people or things) within them: sexual organs, muscle tones, height, hormones, etc. So through the process of evolution t hat humans came to be, there is a grand of life between males and females. But yet, we are so alike in our brains, body functions, organs, limbs, etc. (Scientific American). All living systems need energy; organisms confine this energy for the in biological

Essay on Change in America - 550 Words

Every four years, Americans go to the polls and vote. Experts say approximately 23% of America have unregistered voters. Voting is vital. Every single vote counts on election day. The Presidential Election brings out the most Americans. Democratic and Republican parties go head to head in the race to become the nation’s president. In 2008, the presidential hopeful will be Barack Obama. He will provide citizens with affordable healthcare insurance. Obama will give tax breaks to the working class and improve the education systems. Education systems all across America deal with major issues. George W. Bush created the law, No Child Left Behind. The law didn’t go well when it was created. The were no proper funding and not enough teachers†¦show more content†¦I don’t want that future for my daughters. I don’t want that future for your sons. I don’t want that future for America.† Obama wants to help children, he doesn’t want childr en to fail in society, that’s Obama’ vision. An Obama ad campaign stated 47 million do not contain healthcare insurance. Obama’s plan solves this problem with a national healthcare system. He will make comparable rates as Americans in Congress. Small businesses will get tax credits to cover 50% of the cost of insuring their employees. Obama will make sure that healthcare insurance work for Americans, and small businesses, not drug companies. The national healthcare system will defiantly change the system for the better. The financial bailout on Wall Street rescued the economy from total collapse from faulty mortgage loans. Obama’s plans include reworking and changing the way the economy works for the better. George W. Bush gave tax cuts to Americans who earned over $1,000,000. A large sum of people don’t believe it was a fine idea. Obama will give tax cuts to working class people and small businesses, not to the wealthy. He will create tax credits of $500 per person and $1,000 per working families. 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Koloon Case Study Free Essays

Abstract This case study examines the decision making process of the Kowloon Development Company to the PrecisionTree decision tree software from Palisade. The Kowloon Development Company was faced with a major decision about their future investments. The General Manager of the Kowloon Development Company is usually involved in billion dollar investments, accurate decisions are needed. We will write a custom essay sample on Koloon Case Study or any similar topic only for you Order Now The company has to make a decision over the decision to purchase a new development project the total site area being 16,000 square feet. The objective is to use the use the Decision Tree software from Palisade, to determine the decision for the Kowloon Development Company whether or not to purchase the property. Decision trees provide a formal structure in which decisions and chance events are linked in sequence from left to right the general manager of the Kowloon Development company must decide whether to recommend the purchase of the 350 million dollar property and what would be the rate of return of the investment. He also needed to know whether or not the property would be best served developed or left undeveloped. He knows that if he doesn’t make a decision the board of directors would invest the money for two years at six percent. After performing the test using the PrecisionTree software the correct decision should be to invest 350 million. The only way to guarantee the highest rate from the investment would be 420 million, and if the Kowloon Development Company decided to purchase the property they would only receive a maximum rate of return 394 million for a developed piece of land. Property Investment Decision Introduction Kowloon Development Company is an investment company, involved in the investment, development, and management of properties. BusinessWeek) The company develops and sells residential, commercial, and large office buildings in Hong Kong. It also provides property management services for the projects developed by the company, luxury residential and serviced apartments, and commercial buildings and public housing estates. The company also involves in the property dev elopment, investment holding, property management and security services, financial services, retail, construction, film distribution, provision of consultancy services, property trading and investment. BusinessWeek) As of December 31, 2008, its investment properties comprised primarily retail shops and offices, covering approximately 75,000 square meters of gross floor area; and managed properties covered a gross floor area of approximately 560,100 square meters. (BusinessWeek) In 1998, the Kowloon Development Company was faced with a major decision about their future investments. The General Manager of the Kowloon Development Company is usually involved in billion dollar investments, accurate decisions are needed. Statement of problem The company is quarreled over the decision to purchase a new development project the total site area being 16,000 square feet. The general manager of the Kowloon Development company must decide whether to recommend the purchase of the 350 million dollar property and what would be the rate of return of the investment. He also needed to know whether or not the property would be best served developed or left undeveloped. He knows that if he doesn’t make a decision the board of directors would invest the money for two years at six percent. Determining Risk A structural change in the property market is anticipated as a result of a vastly growing pension fund industry in China, and as there is a renewed interest in Hong Kong and China properties from foreign funds since early 1998. Both domestic and foreign funds will need to find investment opportunities in real property. Foreign funds look at real estate as a long-term investment. They adopt serious and professional approaches in selecting projects, and they want to associate themselves with professional, reliable and respectable consulting firms. HKUST/CEIBS, 1998). Property investors almost all originating from HK and commission a practicability study on property investment and development in Hong Kong; have faced the problem of finding appropriate discounting rates in their analyses. The discounting rates should accurately reflect the opportunity cost of capital and consequently the systematic risk of the project. Quite often, determination of the discounting rates, or the â€Å"hu rdle† rates, has been based nothing more than intuition. However, â€Å"hurdle† rates lead to incorrect investment decisions ecause high return projects are by definition more favored than low return ones. The drawback is that the absolute expected return of a project is very high, but it is still not high enough to compensate for the high risk that has to be borne. Or conversely, a project may be expected to generate very modest return, but this return is already higher than its riskiness. In other words, the expected return of a project must be commensurate with its risk, or more precisely, it’s systematic or market risk. (HKUST/CEIBS, 1998). Observation The objective is to use the use the Decision Tree software from Palisade, to determine the decision for the Kowloon Development Company whether or not to purchase the property. Decision trees provide a formal structure in which decisions and chance events are linked in sequence from left to right. Decisions, chance events, and end results are represented by nodes and connected by branches. The result is a tree structure with the â€Å"root† on the left and various payoffs on the right. Probabilities f events occurring and payoffs for events and decisions are added to each node in the tree. With PrecisionTree, you’ll see the payoff and probability of each possible path through a tree. (Palisade) The first decision is to decide whether or not to bring someone to determine the future selling price that cost 500 thousand dollar we can also calculate the amount the Kowloon Development company would make if the decided to invest the money rather than purchase the land, that price was determined to be 420 million. The next step in the decision making process was to take the information from the investigating crew provided and determine that if we purchase the land would the highest rate of return would come from selling the property developed or undeveloped. The investigating firms were also used to determine the appropriate development ratio as well as the associated construction and interest cost were. The firm estimated that the cost of construction at HKD 106 million for a development ratio of 5. 5, or HKD 150 million for a development ration of 7. 8. With the information provided the next decision was to determine whether or not to apply for the higher development ratio, there was a 60 percent chance that the application would get approved and if it was approved there was a 50 percent chance that there would be an 80 million additional cost associated with the approved application. Results PrecisionTree determines the best decision to make at each decision node and marks the branch for that decision TRUE. Once your decision tree is complete, PrecisionTree’s decision analysis creates a full statistics report on the best decision to make and its comparison with alternative decisions. Palisade) As Results the correct decision should be to invest 350 million. The only way to guarantee the highest rate from the investment would be 420 million, and if the Kowloon Development Company decided to purchase the property they would only receive a maximum rate of return 394 million for a developed piece of land as seen in the graph. Re ferences BusinessWeek. (June, 1) BusinessWeek Company Description Retrieved January, 12 2012, from http://investing. businessweek. com/research/stocks/snapshot/snapshot. asp? ticker=34:HK Carmona, M. 2006) Designing mega-projects in Hong Kong: Reflections from an academic accomplice. Journal of URBAN DESIGN 11(1): 105–124. HKUST/CEIBS (1998), Hang Cheong Surveyors Limited (A management case study developed as a basis for class discussion), 4-5. Karakiewicz, J. (2005) The city and the megastructure. In: M. Jenks and N. Dempsey (eds. ) Future Forms and Design for Sustainable Cities. Oxford: Architectural Press. Kikutake, K. , Otaka, M. , Maki, F. and Kurokawa, K. (1960) Metabolism 1960 – A Proposal for New Urbanism, in proceeding of 1960 World Design Conference, Tokyo: Organizing Committee of World Design Conference. Lau, S. and Wang, J. (2005) High-Density, High-Rise and Multiple and Intensive Land Use in Hong Kong: A Future City Form for the New Millennium. In: M. Jenks and N. Dempsey (eds. ) Future Form and Design for Sustainable Cities. Oxford: Architectural Press. Palisades. (January 14) Palisades Product description retrieved January 14, 2012 from http://www. palisade. com/precisiontree/ Worpole, K. (2000) The Value of Architecture: Design, Economy and the Architectural Imagination. London: Royal Institute of British Architects Future Studies. How to cite Koloon Case Study, Free Case study samples

Women in Advertising free essay sample

Every day we are exposed to advertising, we drive down the highway and see billboards, we scroll down our news feed on Facebook and see side ads, and our favorite shows cut to commercials on television. According to Jean Kilbourne, advertising is an over 100 billion dollar a year industry and we are exposed to over 2000 ads a day. Advertisements don’t just sell us products, they sell images, values, and concepts of success, worth, love, sexuality, and normality. By doing so, they tell us what we should be. They set unrealistic standards, especially for women. The women in advertisements are more often than not young white women portrayed as beautiful housewives and sex objects, or in other words, these women are objectified. Advertisements should be critically analyzed because they are one of the main sources of influence for young people and what they teach may not be what is best for society. We will write a custom essay sample on Women in Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Advertisements often sexualize the product they are trying to sell. Axe commercials are one of the first advertisements that come to mind. One commercial for Axe hair products from 2012 portrays a story of love between a disembodied head of hair (the male) and a dismembered pair of large breasts (the female), that closes with them transforming into the attractive people they represented under the line: â€Å"Hair: it’s what women notice first† (Bahadur). This commercial is a prime example of how women are objectified in advertisements as it suggests that the first thing men notice are breasts and gives the impression that all women are just a pair of breasts for men to ogle. This also teaches young women that if they want men to want them, they need to have large breasts and be overall attractive. Another sexualized advertisement was posted by Belvedere vodka on Facebook and Twitter, then removed almost immediately. The ad pictures a man seemingly taking advantage of a woman and says â€Å"Unlike some people†¦ Belvedere always goes down smoothly† (Bahadur). Belvedere apologized on Twitter because the ad was interpreted by some as joking about rape and abuse of women. Objectification also presents itself in the form of control and superiority, so even if it isn’t interpreted as being about rape, the image still shows a woman being objectified. The man in the image is clearly in control of the female, suggesting he is superior to her. An artificial world is created by advertisements in which men are the most important and it is rare to see a woman portrayed as poor, unattractive,  overweight, struggling, or disabled. This is not the same as reality, so women grow up in a world â€Å"where many women start to feel old and unattractive even in their 20s†¦ [and] where even the youngest and most beautiful women often worry constantly, and cannot match in real life their photographed, objectified image† (Frank). Women then buy beauty products (which are also advertised by these ’perfect’ women) in an attempt to make themselves reach the goal of looking just like the women on TV or in magazines (Kilbourne). Many women spend hundreds, even thousands of dollars to alter their faces and bodies into a more appealing shape and size. There are studies that show a trend that young women start worrying about their weight and appearance at younger and younger ages (Zimmerman and Dahlberg). That’s not very surprising, considering that children too are exposed to massive amounts of advertising. They see the same images and videos we do everyday, and their brains absorb more than ours. It isn’t just advertisements though. Rothenberg points out that, â€Å"Even Minnie Mouse and Daisy Duck and a few other beloved Disney characters were slenderized and sexualized†, and asks if we are â€Å"OK with filling our children’s minds with these images†. Frank, and the men of NOMAS, believe that â€Å"massive objectification of women may contribute to a climate in which violence and exploitation of women are both tolerated and tacitly encouraged†. So then, are we as a society desensitized and oblivious towards objectification? â€Å"Contemporary women may be unfazed by the sexual objectif ication found in todays advertising† (Zimmerman and Dahlberg). With the advertisements I described earlier, there were mixed reactions. The comments on the post were mostly either about how they weren’t offended and found the advertisements humorous, or they were ambivalent. There weren’t very many commenters who were completely offended by the advertisements. What I noticed was that those who were offended were all females, and there were more females who were not offended. A study that two students at Canisius College examined for their paper showed that, compared to women a decade ago, women today are more forgiving towards companies that show an offensive portrayal of women. What about those who take what they see in advertisements to heart though? Plenty of women and young girls actually believe that the women of the artificial world that advertisements create are what they should strive to  become. â€Å"There is the real tragedy, that many women internalize these stereotypes and learn their limitations, thus establishing a self-fulfilling prophecy† (Kilbourne). They start surveilling themselves, and become ashamed of their bodies. â€Å"[This] then leads [them] to buy things to make [them]selves feel better about [them]selves and then [they] †¦ become the object† (Rothenberg). They go on diets and when diets don’t work, they stop eating and develop eating disorders. This is not solely the work of advertising, but also the culture we live in. Not all advertisers portray women in such a way. Dove created their Campaign for Real Beauty  ®, Real Beauty Sketches, and Ad Makeover spots to increase awareness of the messages other advertisements send to women in today’s culture (Rothenberg). However, even though these women are more ‘realistic’, they are still pretty women who wear makeup and nice clothes like models and actresses do. It’s a great idea, but it’s not enough. Advertisements need to start portraying women more realistically, as people with thoughts and feelings, not as mere objects for entertainment and enjoyment that can be controlled and taken advantage of. There was once a day when no one would ever have thought to objectify females in advertising, and it may have gotten completely out of control in recent years. Advertisements have more types of media at their disposal, and they have access to more viewers. Until I enrolled in Sex Gender and learned about objectification, I never really noticed it. Thinking back I realize how much it permeated the media, and I see now how it still does, maybe to an even greater extent than ever before. Perhaps the images and values distinguished through the objectification of females in advertisements don’t affect everyone, but they do affect many young girls and women. It’s important that people recognize and understand what is going on in these advertisements because many of the effects that stem from it are hazardous to young women and young girls alike.